Friday, February 26, 2010

Promo Afternoon #2

Spent another afternoon in the magazine section, hunting down photo editors, art directors and creative directors whose work I love and admire. It's a painstaking process, and I hope at least some of the recipients understand how much work went into getting my postcard to their desks.

After a lot of consideration and conversations with others of my ilk, I've decided to target only publications that I really think would be a great fit for my work. I don't have an AdBase account, so I end up having to do a lot of homework to find names and addresses. I'm also hand-writing the recipients info on each card. My intention is to add a little personal touch to the whole process, and I'm praying it doesn't backfire and simply look unprofessional.

It's funny. There's no way to track the success or failure of a mail campaign. I won't know who looked at it for two seconds, who threw it away immediately, or who put it up on the wall of their office or cubicle. You put all this work and time into these things, then you send 'em out into the ether.

Then you wait for the phone to ring. And - as always - you keep shooting.

1 comment:

  1. I feel your pain man... Doesn't it feel amazing when the call or email comes in from that one client that was really impressed! :)