Stepping Up To The Plate

I'm launching my first e mail campaign tomorrow morning, and I have to admit: I'm nervous. You spend countless hours collecting contact info from magazines, websites, the stacks of business cards you've been handed over the years - hours typing in names, agencies, copying, pasting, double-checking that you've got the information right. You've spent years honing your skills, shooting, meeting people, editing your work into something you hope paints a picture of an artist with something to say and a unique way to say it. Then you just hope that a few of the recipients choose to open the e mail, and that a few of those few decide to follow the link to your website. Maybe one of those fewer few will even decide they'd like to work with you.

Whatever happens, it's a learning experience. And - as corny as it sounds, it's true - you can't hit a home run unless you step up to the plate.